What is VITAGEN?

Think cultured milk, think VITAGEN. VITAGEN is a longstanding favourite and has been enjoyed for decades, but have you ever wondered what exactly goes into every iconic bottle?

VITAGEN is made by fermenting skimmed milk with billions of live probiotic cultures (Lactobacillus acidophilus and Lactobacillus casei). These probiotic cultures reach the intestines and help preserve the balance of good and bad bacteria for a good digestive system.

These probiotic cultures are specially imported from Chr. Hansen Laboratory in Denmark, a world leading cultures laboratory supplying high quality probiotics worldwide. Probiotic cultures in VITAGEN can withstand bile and acidic stomach juices and reach the intestines alive to fight harmful bacteria in the intestines.

You can find VITAGEN at convenience stores and supermarkets nationwide. Too busy? Subscribe to our Home Delivery Service and get VITAGEN delivered straight to your doorstep!

History

1977

Spurred by the belief that good health begins with a good digestive system, Malaysia Dairy Industries (MDI) brought to market VITAGEN in 1977, thus making VITAGEN the first cultured milk drink in Singapore.

2005

In response to the demands and concerns of health-conscious consumers, we re-launched VITAGEN to VITAGEN Less Sugar.

2007

VITAGEN Collagen Less Sugar is the revolutionary new cultured milk drink innovation that combines the benefits of good bacteria with collagen peptides. Each delicious bottle of VITAGEN Collagen Less Sugar contains 30mg of vitamin C and 500mg of collagen peptides for a dazzling you.

Today

VITAGEN continues to enjoy steady popularity, being the cultured milk drink of choice of the nation. Widely available everywhere from sundry shops to hypermarkets, the iconic packs-of-five are a staple in refrigerators nationwide.